Best 5 SEO Tools to Use to Rank a Website in 2026
Did You Know? – Around 91% of businesses utilize social media platforms for building marketing strategies. The Digital Marketing industry is booming these days. Are you wondering how? Let’s have a quick bite on digital marketing.
Quick Bites:
- The worldwide digital marketing and advertising industry is projected to reach USD 786.2 billion by 2026.
- According to the online job portal Indeed.com, more than 50,000 new digital marketing jobs are expected to be created.
- A Forbes report states that around 44% of companies are prioritizing a Digital-First approach to solving problems.
- Another online job portal giant, LinkedIn, reports a whopping 52% growth in Social Media and Digital Marketing jobs.
- Digital Marketing is used across every sector, including BFSI (Banking, Financial Services, and Investments), Consultancy Firms, Information Technology, and many more.
- Major companies hiring Digital Marketing experts include Accenture, American Express, LinkedIn, Nvidia, Bank of America, Microsoft, HP, Amazon, and many more.
So, what do you observe from the above facts? – There is a surge in demand for Digital Marketing Specialists across the globe. It offers a wealth of opportunities for professionals seeking to enter this domain.
A career in Digital Marketing can be rewarding and lucrative. If you wish to launch or advance your career in this arena, you can choose to take a digital marketing bootcamp and learn how to use the right SEO tools in line with marketing strategies.
In this article, we will discuss some of the best SEO tools that help you rank your website better.
Also Read: SEO Audit Tools: In-depth Guide To Streamline Your SEO Strategy
Why SEO Tools?
Optimizing SEO strategies can be challenging, especially for beginners. But with SEO tools, it becomes easier. SEO tools basically save you from the boring tasks of data analysis and keyword research. The SEO tools help you see which parts of your strategies are working and which could benefit from some modifications.
Some of the best SEO tools provide reports on how you measure up to competitors and where there are opportunities for improvement.
Also, with SEO tools, you can measure search performance in languages, regions, and countries. In addition, SEO tools let you manage multiple websites by assessing each site’s performance on the fly.
The following sections provide you with an overview of some of the most popular SEO tools.
5 Best SEO Tools
Google Search Console: Top SEO Tool
Google Search Console is included with the website and enables you to control and report on your website’s presence in Google’s SERP (Search Engine Results Page). You need to verify your website by adding a code to the site and checking it in Google Analytics to submit your sitemap for indexing.
The best part is that it lets you control what gets indexed and how your website is represented with this account. It helps you understand how Google and its users perceive your website, so you can optimize it to achieve better results on Google. This is a great tool for new websites, as it lets you submit web pages for search indexing.
Ahrefs: SEO Keyword Tool
Ahrefs is one of the most popular and recommended SEO tools. After Google, it boasts the largest web crawler. Ahrefs’ Site Audit feature makes it the favorite SEO tool among most SEO experts. Ahrefs’ special features include rank tracking, keyword research, SEO Audit, competitor research, viral content research, and more.
You need to add your website and the competitor, and the tools will return a list of sites that have not backlinked your website but have linked to the competitor’s sites. This way, you can find great link opportunities. Did you know that Ahrefs has the largest database of backlinks?
Also Read: Mobile SEO Tools: Optimizing SEM for Mobile Searchers
SEMRush: Marketing SEO Tools
Another great SEO tool on the market is SEMrush. It lets you easily assess your rankings, recognize changes, and identify the latest ranking opportunities. One of the most crucial features of this tool is Domain vs. Domain Analysis, which lets you compare your website to your competitors.
It allows you to compare domains and keywords by looking at search data, traffic, and your competitors. With the On-Page SEO checker tool, you can monitor your rankings easily and get recommendations on ways of improving the performance of your website.
Moz Pro: SEO Software
Moz Pro, one of the most famous SEO software programs, is popular among SEO experts worldwide. Despite Google’s regularly changing algorithms, Moz always stays up to date. Moz’s chat portal is known for allowing you to get insightful responses every time you ask a new question. Moz is a full-service powerhouse, even if you look for site crawl or keyword recommendations. With Moz, you can see how well your website is performing and get recommendations to improve it.
Majestic SEO Tool
Since its inception in 2011, Majestic has consistently attracted the attention of SEO veterans and has been praised. This is one of the oldest SEO tools out there. The main focus of the tool is the backlinks. Backlinks are the links between one website and another.
You get access to ‘FreshIndex,’ which is updated all day long, and ‘HistoryIndex’, which has lightning-speed retrieval. It possesses various excellent features, outstanding analysis, and a massive amount of data.
Also Read: Best Local SEO Tools
Conclusion
SEO has become the frontrunner in the world of Digital Marketing. Thanks to SEO tools that make it easy to optimize a website and achieve top rankings.
This article discusses some of the top tools, and many more are available. You have to choose the appropriate SEO tool according to your requirements.
To dive deep into the SEO tools, go simple with an edtech giant, Simplilearn. Enroll Yourself Now!!