Looking for the best social media marketing software to supercharge your digital campaigns? Look no further! In this comprehensive guide, we’ve curated a list of the top 15 social media marketing software for 2023. Whether you’re a seasoned marketer or just starting out, these powerful tools will help you streamline your social media efforts, optimize your content, analyze performance, and stay ahead of the competition. From robust scheduling and publishing platforms to advanced analytics and audience engagement tools, discover the perfect software solutions to revolutionize your social media strategy and drive impactful results.
What is Social Media Marketing Software?
Social media marketing software refers to a category of tools and platforms designed to assist businesses and marketers in managing, optimizing, and analyzing their social media marketing efforts. These software solutions provide a centralized hub for planning, executing, and monitoring social media campaigns across various social media platforms.
Social media marketing software typically offers a range of features to help marketers & Web Design Companies streamline their processes and achieve their marketing objectives. These features may include:
Social media scheduling:
The ability to schedule and automate posts across multiple social media platforms at optimal times for maximum reach and engagement.
Content creation and curation:
Tools that enable the creation and curation of engaging visual content, videos, and articles to be shared on social media channels.
Social listening and monitoring:
The ability to monitor social media platforms for mentions, comments, and conversations relevant to your brand, industry, or specific keywords.
Analytics and reporting:
Robust analytics and reporting capabilities to track the performance of social media campaigns, measure key metrics, and gain insights into audience behavior and engagement.
Social media advertising:
Integration with social media advertising platforms to create, manage, and optimize paid social media campaigns.
Audience targeting and segmentation:
Tools that allow businesses to target specific demographics, interests, and behaviors to reach the right audience with their social media content.
Features that facilitate the identification, management, and collaboration with influencers for brand partnerships and influencer marketing campaigns.
Social media listening:
The ability to monitor conversations, mentions, and trends on social media to gain insights into customer sentiment and industry trends.
By utilizing social media marketing software, businesses can streamline their social media activities, save time, enhance their content strategy, increase engagement with their audience, and measure the impact of their social media efforts effectively.
Top 15 Social Media Marketing Software to Use in 2023
Loomy Social Media Marketing Software is a social media marketing software that helps users to create and manage their social media profiles. It provides a user-friendly interface for managing all the features of social media accounts. It provides users with a comprehensive set of features for creating and managing their social media profiles.
- Post Ideas
- Post and Ad Optimization Tips
- Approval Workflow
- Ads Management
$26 /month $312 total a year
Bitrix24 is a social media marketing software that helps companies build and manage their social media presence. It does so by creating content, posting on social media platforms in different languages, and reaching out to customers through other channels. In addition, it helps companies to develop and manage their social media campaigns.
- Free unlimited records
- Free 5GB online storage
- Email marketing
- In-built contact centre
- Free customizable fields
- Quotes & invoices
- Call centre
- Cloud or self hosted (open source code access)
Hootsuite is a social media marketing software that helps you optimize your social media campaigns by giving you the power to manage multiple social networks in one interface.
Hootsuite Social Media Marketing Software enables you to manage your social media accounts from a single dashboard, providing comprehensive reports on your followers, engagement levels, and more.
- Social Analytics
- Social Management
- Report Dashboards
- Monitoring and Listening
- Data Management and Analysis
Sprout Social Social Media Marketing Software is a social media marketing software that helps businesses create and share content on social media. It is a tool that can help businesses get the most out of social media marketing.
In addition, it helps you to manage your social media accounts. It’s a platform where you can manage your accounts, create content and share it with your friends.
- Social Publishing
- Social Analytics
- Campaign Optimization
- Social Engagement
- Social Reporting
$89 per user/month (billed annually) or $99 month-to-month
Social media marketing is one of the most rapidly growing forms of marketing today. It is one of the most effective ways to reach your target audience and build a strong brand.
AgoraPulse is a social media marketing software that helps companies manage their social media presence and make it more effective. The main goal of AgoraPulse is to provide a platform for marketers to get a free tool that will help them manage their social media campaigns.
- Social Media Inbox
- Automated Inbox assistant
- Social Media listening
- Social Media CRM
- Content Queues
- Audience Engagement
eClincher Social Media Marketing Software helps you by providing a single platform for all your social media marketing needs. It integrates different social media in a single interface so that you can manage your campaigns from one place. You can also manage your content and audience on that platform to ensure they are relevant and engaging for your customers.
- Report Customizability
- Report Exporting
- Auto posts with RSS feeds
- Reputation Management
Brand24 is a simple yet trustworthy social media monitoring solution. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors.
Brand24 empowers its users to stay updated on what’s being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers and monitor their competition.
- Competitor Analysis
- Follower Analysis
- Post Performance
- Alerts and Notifications
$49 / month
Statusbrew is a social media marketing software that helps you create your own social media profiles and manage them. It gives you the ability to manage your social media profiles from one place without leaving the website.
It is an online social media marketing platform that allows businesses to create and manage their social media profiles. Many companies use it for creating and managing their social media accounts.
- Social groups and profiles
- Reporting and analytics
- Planning and scheduling
- Automated workflows
- Assigning and collaborating
- Tracking and monitoring
- Social listening
$179.00 /mo /licence* billed monthly
Meltwater Social Media Marketing Software is an online social media marketing platform that helps companies build and manage their social media profiles. It provides a comprehensive suite of tools to manage your social media accounts, including account management, analytics, reporting, and strategy.
It helps companies to grow their brand and reach new customers. It is built on customer relationship management (CRM) and aims to help companies manage their social media presence.
- Data Virtualization
- Drone Analytics
- Enterprise Search Software
- Insight Engines
- Predictive Analytics
- Statistical Analysis
- Text Analysis
RecurPost Social Media Marketing Software is an easy-to-use tool for creating content. It helps you create a social media marketing strategy, test different content marketing strategies, and then select the one that works best for your business.
It allows marketers to generate social media content in a matter of minutes. It helps you to create, manage and optimise your social media accounts.
- Content Management
- Analytics (Social Media)
- Auto Publishing
- Brand Tracking
- Customer Engagement
- Multi-Account Management
- Multi-User Collaboration
- Posts Scheduling
$12.50per month ($150 Paid Annually)
Impact.com Social Media Marketing Software is an all-in-one solution for social media marketers and social media managers to use in the most efficient way possible to reach their audience, create content and improve their Twitter presence.
It helps you track social media activities, manage your social media accounts and easily publish content on your website. In addition, it contains your social statements, publishes content on your website, and tracks the performance of any specific campaign or post on the platform of your choice.
Impact.com is also a platform for real-time collaboration and communication, powered by AI and language understanding. The platform allows users to collaborate with their peers or colleagues in real-time, using their voice or text, through the use of artificial intelligence (AI), which enables it to understand what they are saying and respond accordingly (e.g., “I have an idea for a feature that would help you improve your website navigation”).
- Digital Asset Management
- Digital Experience Platforms (DXP)
- Enterprise Content Management (ECM)
- Headless CMS
- Knowledge Management
- Mobile Forms Automation
- Web Accessibility
$49 / month
Mavrck social media marketing software is an online digital marketing tool that helps you create and manage your social media presence. It allows you to manage multiple social accounts, monitor your performance, and optimize your content, all in the same app.
It helps companies to create, engage and monetize their social media presence. Mavrck social media marketing software is a web-based software used to manage campaigns and optimize them.
- Campaign Management
- Content Management
- Engagement Tracking
- Influencer Discovery
- Influencer Relationship Management
- Influencer Tracking
- ROI Tracking
$2,000 per month
Cision Communications Cloud Marketing Software is a cloud-based marketing automation platform. It allows companies to manage their marketing campaigns, track customer engagement and performance, and create content that resonates with their customers.
This cloud-based software helps manage digital marketing campaigns across channels like email, web, mobile and social media. It also provides a complete suite of tools for marketers to make their digital marketing campaigns more effective and efficient.
- Media Database
- Contact/Campaign Management
- Impact Measurement
- Response Desk
- Version Control
- Team Collaboration
Semrush marketing software is one of the most commonly used tools in the marketing world. It helps companies analyze their existing data and gather new information about their customers, competitors, products, etc.
It also provides a comprehensive overview of customers’ behavior on various websites, social media platforms, and mobile apps. The primary purpose of Semrush marketing software is to help marketers and SEOs generate relevant and high-quality content for their clients.
- Audience Insights
- SEO Alerting
- Link Building
- Keyword Research
- SERP Rank Tracking
- Competitor Analysis
- Data Visualization
Zoho Social is a social media marketing software that helps companies easily create and manage their social media channels.
The software allows them to track the performance of their social media campaigns, publish new content on the platforms, monitor and analyze user engagement, manage their overall marketing strategy, and much more.
It helps companies to manage all aspects of their social media presence. It has a simple interface and provides the tools to create, publish, monitor, and analyze your social media activities.
- Content Calendar
- Content Library
- Shared Inbox
- Users and Permissions
- Social Measurement
- Influencer Identification
- Sentiment Analysis
- Social Reporting
$7.72/month billed annually
In conclusion, with the ever-evolving landscape of social media marketing, utilizing the right software can make a significant difference in achieving your marketing goals. The top 15 social media marketing software listed in this guide offer a range of features and capabilities to empower you in your social media endeavors. By leveraging these tools, you can efficiently manage your campaigns, optimize your content, track performance, and engage with your target audience effectively. Stay ahead of the curve in 2023 and beyond by incorporating these powerful social media marketing software into your strategy. Start exploring and harnessing the potential of these tools to unlock new levels of success in your social media marketing efforts.