8 Best Social Media Monitoring Tools for Your Business in 2026
Today, you can not imagine your business without an active presence on social media. Yes, from sharing personal pics to business info, social media is everywhere. Social media plays a vital role in business. But social media is not only about monitoring information and communicating with followers; there is much more to it. You have to stay connected with the ongoing trends.
But how do you find the relevant trend for your business? Here, social media monitoring comes to the rescue, helping you identify trends, monitor your online reputation, spot sales opportunities, and improve the customer experience. Thus, we can say that social media monitoring acts as an early warning signal for future crises.
Irrespective of business size and type, brands are using social media to engage with their potential and prospective customers. Well-known social media platforms such as Facebook, Instagram, and Twitter enable brands to communicate with their customers in real time.
Here, you can see the majority of business owners using social media for different purposes. In today’s digital world, more than 340 million tweets are posted every day. So, isn’t it challenging to keep an eye on everything? Indeed, it is. But this is where social media monitoring tools come into place. (source)
Social media monitoring allows marketers to perform certain tasks, such as:
- Gather consumer data
- Based on the collected data, craft a social media strategy to drive ROI
- Potential to make informed decisions
Now, the question is, what is social media monitoring?
What is Social Media Monitoring?
Social media monitoring is the process of identifying and analyzing trends about your business across different social media and online channels. For instance, you might want to know more about your brand,
- Brand mentions
- Hashtag trends
- General trends that apply to your business niche
Social media monitoring also allows you to gather important customer information; you can use this data to measure social media metrics and craft future social media strategies. Food delivery companies that have integrated ubereats app clone solutions for their business, using these social media tools, as it allows them to collect user data and information about their preferences. Later, they can craft a personalized marketing strategy for their users.
Top 8 Social Media Monitoring Tools to Use in 2026
Social media monitoring involves identifying and responding to mentions of your business across social networks, including comments, DMs, and more. There are plenty of tools available on the Internet; make sure you choose the right one for your business that helps boost your brand awareness and facilitate an enhanced customer experience.
This blog post is all about discussing the top social media monitoring tools that help you choose the one for your business. Here are the top five picks for social media monitoring. Let’s get started.
Keyhole
Keyhole is one of the premium and best social media monitoring tools available to help brands monitor their Twitter and Instagram accounts. From finding competitive data to most-used keywords to hashtags- Keyhole offers all. You can see past information to help you plan your social media strategy, along with real-time data.
Keyhole is a real-time hashtag-tracking tool for Instagram and Facebook. Its powerful dashboard displays the heat map of conversation locations. Keyhole focuses on gathering data from top social media networks such as Twitter and Instagram. However, if you have bought the paid plan, you will also get data from Facebook and YouTube.
- Pricing: There are 5 plans; let’s see the pricing for each. The Professional plan is $199/mo, the Team plan is $349/mo, the Agency plan is $999/mo, the Corporate plan is $599/mo, and pricing for the enterprise plan is available on demand.
- Platform Offers: Facebook, Twitter, Instagram, and YouTube
Awario
Awario is the second-most-used social media monitoring tool, helping brands maintain their reputation on social media sites. It offers all the modern features at an affordable price.
All you need to set the parameters, such as platform, location, and language, and Awario is set to fetch information about your brand. As we mentioned earlier, Awario offers excellent features such as sentiment analysis, share of voice, mention maps, and top influencers.
The built-in Boolean search feature allows you to get the most relevant results.
- Pricing: Awario offers a 14-day free trial, followed by plans starting at $29/mo.
- Platform Offers: Google+, Twitter, Facebook, Instagram, and Reddit
Also Read: Tips to Get More Engagement on Social Media Content
SurveySparrow
SurveySparrow is an emerging yet powerful social media monitoring tool designed to help brands track conversations, analyze sentiment, and manage online reputation effortlessly. Unlike traditional tools, it combines omnichannel feedback with real-time monitoring, making it ideal for businesses aiming to connect insights from both surveys and social media.
With AI-powered sentiment analysis, SurveySparrow enables you to understand the tone behind every mention, positive, negative, or neutral, across platforms like Twitter, Instagram, and Facebook. Its intuitive interface and automation workflows empower teams to act quickly on emerging issues and engage meaningfully with their audience.
- Pricing: Starts at $19/month. Free 14-day trial, with customizable enterprise pricing for larger teams.
- Platform Offers: Twitter, Facebook, Instagram, LinkedIn, and Web
- Also Check: Best Online Reputation Management Tools for 2025
Brandwatch
Brandwatch helps the brands listen to their audience and understand their trends, as it comes with superlative features and offers something interesting, like
- Detailed audience insights
- Powerful analytics
- Real-time data visualization
With Brandwatch, brands can explore topics and trends their customers most engage with, as well as measure overall content performance. Brandwatch’s demographic data includes gender, occupation, preferences, and location of your target and potential audience. Moreover, the tool is highly customizable and offers access to an API with various integrations.
- Pricing: Paid plans start at $800/month; however, it also offers custom plans based on data access.
- Platform Offers: Twitter, Facebook, Reddit, Instagram, Tumblr, and video sites.
Birdeye Social AI
Birdeye Social AI’s social media monitoring tools give businesses the power to track, manage, and engage with their audiences across all major platforms—right from a centralized dashboard. Whether you’re handling one location or hundreds, Birdeye makes it easy to monitor real-time conversations, comments, direct messages, and mentions across Facebook, Instagram, Google Business Profile, LinkedIn, X (formerly Twitter), and more.
The platform sends instant notifications so you never miss an opportunity to respond, while AI-powered insights help prioritize interactions that matter most. With advanced sentiment detection, location-level filtering, and automated engagement workflows, businesses can quickly address questions, manage customer concerns, and foster positive brand perception. By bringing all engagement into a unified inbox,
- Pricing: Custom pricing based on business size and requirements with a 30-day free trial.
- Platform Offers: Facebook, Instagram, LinkedIn, X (Twitter), Google Business Profile, YouTube
Sprout Social
Sprout Social is one of the most popular social media monitoring tools, used by marketers to analyze and identify trends. It provides accurate analytics to help you increase social media engagement. Unlike other social media monitoring tools, Sprout Social enables you to schedule and publish posts from the dashboard.
Sprout Social’s powerful dashboard facilitates better collaboration with your marketing team. It offers the most intuitive and user-friendly experience, which is why it is highly recommended as a social media tool in the industry. When you enter Sprout Social, its highly interactive, powerful dashboard helps you plan what to do next to engage people.
- Pricing: Offers a 30-day free trial to new users. After that, the subscription plan starts at $99/mo to $249/mo per user.
- Platform Offers: Twitter, Instagram, Reddit, and Web
Also Read: Best Content Creation Tools To Use
Social Champ
Social Champ is an all-in-one social media management tool with cutting-edge scheduling and monitoring capabilities. The tool offers a dynamic Monitoring Analysis feature that allows users to monitor their performance and generate comprehensive PDF/PPT reports with graphs for clients and stakeholders.
Moreover, Social Champ also allows users to evaluate top-performing posts and repost them directly from the dashboard. The tool can also help you track how many times your brand was mentioned on a specific social channel.
Beyond its monitoring capabilities, Social Champ also offers powerful scheduling features, including a Social Media Calendar for post scheduling, content curation with the Champ AI Suite, and a Social Inbox to manage conversations.
Hence, Social Champ wins as a diligent solution for businesses and individuals looking to streamline their social media management and optimize their performance.
- Pricing: Social Champ offers a FREE plan. The paid plans range from $29 to $99 per month.
- Platform Offers: Facebook, Twitter, LinkedIn, Instagram, Mastodon, YouTube, Google Business Profile, TikTok, and Pinterest.
Hootsuite
For brands, posting regular content across all social media platforms can be tiresome and time-consuming. If you are running a business, there is so much piled up on your table, and you may forget to post on social media. But social media monitoring tools like Hootsuite help you automate the entire process, so you never miss an opportunity to post again.
Hootsuite is one of the most popular social media tools with a robust set of premium features. Along with scheduling posts, it also allows brands to track activity across the most popular social media networks, including Instagram, Facebook, Twitter, and Foursquare.
With Hootsuite’s help, you can also track the audience’s sentiment by location, gender, and language.
- Pricing: Hootsuite offers a free version and premium plans. It starts from $29/mo to $599/mo.
- Platform Offers: Twitter, Instagram, and Facebook
Also Read: Best Social Media Management Tools
In Conclusion
Social media monitoring tools mentioned above have the potential to bring value in multiple scenarios- from posting and scheduling content to social media management to lead generation. Before getting started, choose a tool tailored specifically to your brand’s requirements. Usage of different tools will help you stay ahead in the social media game and become a valuable part of your social community.