Landing Page Builder: Creating High-Converting Landing Pages for Marketing Campaigns

In digital marketing, landing pages drive conversions and capture leads. Businesses turn to a landing page builder to create stunning and high-converting landing pages. These powerful tools offer a range of features and templates that simplify the design and launch of landing pages. In this blog, we will explore the world of these builders, discussing their benefits, functionalities, and how they can elevate your marketing efforts.

Whether you’re a seasoned marketer or a business owner venturing into the realm of landing pages, this comprehensive guide will equip you with the knowledge to choose the right landing page builder for your needs. With these remarkable landing page builders, get ready to take your lead generation and customer acquisition strategies to the next level.

10 Best Landing Page Builders

Unbounce – Best For Conversion Rate Optimisation

Rating: 4.4 / 5

Unbounce is one of the best landing page builders available. It allows users to build landing pages using the drag-and-drop Classic builder or the new AI-powered Smart Builder.

The Classic builder is fast and powerful, so you can easily pick a template, upload content, customise things, and you’re done. The Smart Builder automatically builds a layout based on your answers regarding your intended page use. AI-powered copy-generating feature saves time, but you shouldn’t rely on that to deliver the best copy.

Unbounce shines, though, in its A/B testing and targeting tools. You can create multiple variants of your page and test each against the others to determine which yields the most conversions.

Last, Unbounce integrates with many applications (eCommerce, CRM, email marketing tools) to help you streamline your workflow.

Pros:

• 100+ high-converting landing page templates
• Popups and sticky bars
• A/B split testing
• Dynamic text replacement for user segments from paid media
• Fast page load speed times
• Integration with hundreds of apps (Stripe, PayPal, Shopify, and more)

Cons:

• Steep learning curve
• It might be chaotic for people looking for a simple landing page tool
• Expensive if you’re on a tight budget or you aren’t making money from your leads

Pricing/Free Trial:

• You can try out Unbounce with the 14-day free trial. Paid pricing for the tool starts at $90/month and includes unlimited landing pages, pop-ups, and sticky bars.

ShortStack – Best For Interactive Campaigns & Lead Generation

Rating: 4.5 / 5

ShortStack is a robust platform for building interactive, high-converting landing pages without coding. Whether you’re a small business, agency, or brand, it’s a drag-and-drop campaign builder that comes with 150+ professionally designed templates to help you launch campaigns in minutes.

You can create compelling photo contests, sweepstakes, instant-win games, polls with smart widgets, and custom forms that capture leads or engagement data. White-label capabilities and team-based roles make it agency-friendly, while seamless social embeds or standalone landing pages enable you to publish campaigns where your audience lives.

Pros:

• Intuitive drag-and-drop campaign and landing‑page builder
• Real-time analytics and winner-selection tools
• Collaboration, permissions, and white-label features
• Embeds on-site or hosted landing‑page publishing

Cons:

• Due to its advanced features, the learning curve may be steeper.
• Email templates and the form UI are less polished, according to some users.

Pricing / Free Trial:

• ShortStack offers a free trial (no credit card required) to test paid features. After that, pricing starts at $49/month (Startup) and rises to $99 (Business), $499 (Elite), with Enterprise plans available.

Also Read: Lead Generation for Small Business Via Website

Appy Pie’s Landing Page Builder

Rating: 5/5

Appy Pie’s landing page builder lets you create the landing page for your website in just a few minutes. You don’t need any coding skills to use it. Just go to the landing page builder page, enter a name for your landing page, pick a colour scheme, add features, and personalise the page for your users. That’s it! 

The Appy Pie landing page creator has a simple interface. It offers customizable layouts, personalised content, call-to-actions, and other advanced features. You can create your landing page and use these features to drive more traffic and build your brand. The platform caters to audiences ranging from budding entrepreneurs to large enterprises, enabling them to create high-quality landing pages in minutes.

Appy Pie’s landing page builder has a centralised dashboard. This lets you keep all your landing pages on a single portal and track their performance. The software also provides analytics to help you understand user behaviour, like how long they stay on the page and how many call-to-actions they click. You can use this information to keep improving your landing pages.

Pros:

• Drag and drop interface
• Huge library of Customizable templates 
• Advanced AI capabilities 
• Mobile-Optimized Templates
• Budget-friendly pricing plans make it accessible to small businesses and individuals.

Cons:

• Appy Pie may not provide the depth of customisation options some advanced users desire.

Pricing:

• Appy Pie’s AI landing page builder offers a flexible pricing plan starting at $18 (START) and going up to $36 (GROW). It also comes with a 7-day free trial to experience easy landing page creation.  

Leadpages – Best For Selling Products on Landing Pages

Rating: 4.3 / 5

Leadpages is a powerful landing page builder for growing email lists. The software offers a fantastic setup with over 200 mobile-friendly templates. Users can create landing pages without hiring outside help by performing code-free drag-and-drop customisations.

Leadpages has functionality for all use cases. This means you can add images, a countdown timer, a video player, a Calendly schedule, and more to make your page more appealing.

One unique feature of the service is its built-in conversion guidance. Before you publish your landing page, you get performance predictions so you know what to tweak and avoid guessing.

Finally, landing pages from this service boast an unparalleled page load speed (compared to similar alternatives), thus helping you achieve more conversions and a higher PPC ad quality score.

Pros:

• The service is powerful and versatile
• More than 200 professionally-designed landing page templates
• Built-in conversion guidance
• Easily sell products on your landing pages
• A/B split tests

Cons:

• Not great support
• Steep pricing (especially for new users)
• Unlimited A/B testing on the highest tier plan only

Pricing/Free Trial:

• You can start with Leadpages with a 14-day free trial. After that period, paid pricing starts at $49/month for unlimited landing pages and 1 site.

Moosend – Best Affordable Landing Page Builder

Rating: 4.7 / 5

Moosend is an affordable all-in-one email marketing and marketing automation platform with a powerful landing page builder. It’s ideal for businesses of all sizes.

The landing page builder has drag-and-drop functionality, so even beginners can create professional, stylish landing pages without coding experience. These pages are also mobile responsive. The user-friendly interface makes it almost effortless to add advanced items to your design, such as countdown timers, buttons, videos, and more.

The landing page library contains beautiful templates for every purpose. They are all good-looking and help users save crucial time.

Overall, Moosend is a service that users will enjoy for its simplicity and powerful features. And at that price point, it’s unbeatable!

Pros:

• Clean, modern UI with emphasis on usability
• Drag-and-drop page builder
• Large template library able to cover various marketing purposes
• Countdown timers to add urgency
• GDPR-compatible landing pages
• Forms and anti-bot protection

Cons:

• No A/B testing for landing pages
• Needs more customisation options for available templates

Pricing/Free Trial:

• Moosend offers a 30-day free trial, allowing users to test the platform’s features. After that period, paid pricing of the tool starts at $9/month, unlocking the full features and allowing unlimited landing pages.

Instapage – Best For Collaboration

Rating: 4.3 / 5

Instapage markets itself as the world’s best landing page platform. With the simple drag-and-drop feature, you can create mobile-friendly, professional-looking landing pages in just a few minutes. You can set up your landing pages in WordPress and fully customise anything within a block.

Instapage stands out for its great landing page user experience and built-in collaboration functionality. With the wide range of layouts available, users have everything they need to succeed.

Another handy feature is Instablocks. This enables you to reuse landing page assets across other landing pages. This also helps you free up bandwidth.

Pros:

• Over 500+ layouts for your landing pages
• Reusable pages
• Form builder and customizable widgets
• Heatmaps and A/B testing
• Real-time visual collaboration

Cons:

• Too expensive for smaller businesses
• Customer service needs improvement

Pricing/Free Trial:

• There is a free 14-day trial for up to 2,500 unique visitors. After the trial ends, paid pricing starts at $299/month.

Also Read: Conversion Rate Optimisation Tools to Enhance Landing Page Performance

Wix – Best For Beginners

Rating: 4.2 / 5

Wix is a free website builder and a great landing page builder tool. It is easy to get started and offers affordable pricing. With Wix, you can create custom landing pages or use pre-made widgets. No coding skills are required since everything is done through the drag-and-drop editor.

If you are in the eCommerce industry, you can create landing pages to showcase new products and promote exclusive deals to your audience. Moreover, you can build coming soon pages, webinars, and event pages.

Once your page runs, you can see and optimise performance via robust analytics tools. You can connect with Google Analytics, Facebook Pixel, and other services to gain insights. Moreover, users can run A/B tests and view heatmaps, boosting conversions.

Pros:

• Beginner-friendly service
• A huge variety of 900+ aesthetic templates is available
• Built-in SEO optimisation tools
• Ability to build custom web pages
• Integration with over 50 payment solutions

Cons:

• Ads on the free plan and the lowest-tier premium plan
• Limited bandwidth and storage (on free and lowest-tier paid plan)
• A custom domain name is only available on premium plans

Pricing/Free Trial:

• Wix offers a free plan to create landing pages, but it lacks customisation and functionality. Additionally, your landing page will have Wix branding. Wix’s premium plans start at around $6/ 6/month for the most basic plan and reach up to $31/month for the highest tier.

ClickFunnels – Best For Driving Leads

Rating: 4.7 / 5

ClickFunnels is an all-in-one marketing funnel software. It focuses mostly on helping users create landing pages for upselling, cross-selling, and down-selling. You get pre-made landing page funnels and sales-oriented features that other alternatives still need to include.

It’s easy to use and versatile. You can quickly and effectively create opt-in pages, lead generation forms, and other sales pages.

The software also provides abundant analytics to see your conversion rates and analyse the data. This helps you better understand your audience and customise your follow-up campaigns accordingly.

Pros:

• Webinar funnels, checkout funnels, membership funnels
• Heavily focused on generating leads, nurturing leads, and closing leads
• Sales dashboard for monitoring
• Integrations with Salesforce, Mailchimp, and other popular services
• Free and paid training events from seasoned marketers

Cons:

• There are cheaper alternatives if you want landing pages
• Customisation options aren’t as rich as those of other solutions

Pricing/Free Trial

• This landing page software offers a 14-day free trial. Premium pricing starts with the Basic plan at $147/month, allowing 1 website, unlimited landing pages, and other useful features.

MailerLite – Best For Selling Digital Products

Rating: 4.7 / 5

MailerLite is a popular email marketing solution with a nice, free landing page builder. You can handle everything from your email campaigns to your website and forms from this platform.

MailerLite can help businesses start making money from their landing pages by integrating with Stripe. You can sell digital products or subscriptions, like paid newsletters. You can also engage your visitors and grab their attention by infusing your landing pages with countdown timers and limited-time coupons.

Furthermore, the software has to click heatmaps, A/B testing features, and SEO settings that boost your landing page visibility. And if you want to save time or deliver a page fast, the 40+ professional templates will always be there for you.

Pros:

• Simple and affordable landing page creator
• Straightforward UI
• Ability to sell digital products directly from your landing pages
• Surveys and quizzes to drive engagement

Cons:

• A limited selection of templates compared to a dedicated landing page builder.

Pricing/Free Trial:

• MailerLite offers a free plan allowing up to 10 landing pages. If you upgrade to a paid plan, you must pay $10/month for unlimited websites, landing pages, and forms.

HubSpot Marketing Hub – Best All-in-One Platform with Landing Pages

Rating: 4.4 / 5

HubSpot is an all-in-one suite of inbound marketing tools with a particularly helpful free CRM. It’s easy to design a new landing page with HubSpot, and users will notice the editor is very fast and responsive.

You can customise the beautiful landing page templates the service offers, add multimedia content, and adjust them in the editor. Also, A/B test your landing pages, but you’re limited to 5 versions at a time.

You can add smart rules to your landing pages. This lets you show content based on visitors’ location, source, device, lifecycle stage, etc. The platform provides a rich analytics dashboard to see how your landing pages perform. All essential information is included, such as how many visits, contacts, and customers each page generates.

Pros:

• Drag-and-drop editor
• Personalised landing pages enriched with data from CRM
• Helpful landing page A/B testing feature
• Simple and clean UI
• The minimal learning curve to master the platform
• Ability to add chat to your pages

Cons:

• Quite pricey compared to similar services
• Simple landing page templates (in the free version)
• It may take some time to set up the platform fully
• Up to 20 landing pages (in the free version)

Pricing/Free Trial

• HubSpot’s free plan includes 20 landing pages and has only simple pre-made templates. Paid pricing for the software starts at $50/month for 1,000 marketing contacts and unlocks all landing page restrictions.

Duda – Best For Digital Marketing Agencies

Rating: 4.6 / 5

Duda is a no-code website builder designed to handle all the needs of a digital marketing agency. The software offers industry-specific landing page templates to deliver a great user experience. The drag-and-drop tools are very handy, and you can insert advanced elements for a pixel-perfect design.

While users don’t get “total” drag-and-drop freedom, they can still craft a good landing page that converts the audience. Agencies will also be able to streamline most of their processes through this tool on a single platform.

Pros:

• Various industry-specific templates (online store, events, education, etc.)
• SEO tools to optimise your landing pages
• Team collaboration options
• Client Billing feature to streamline your agency’s billing operation

Cons:

• Not the most flexible design-wise
• Font selection is a bit limited

Pricing/Free Trial:

• Duda offers a 14-day free trial to test out its features before committing. Paid plans start at $59/month.

Elementor – Best Landing Page Builder Plugin for WordPress

Rating: 4.6 / 5

Elementor is a very popular WordPress landing page builder. The tool comes with more than 300 basic and pro templates for building landing pages, and users can add more than 100 widgets to their designs. This makes Elementor a powerful tool for marketers, developers, and designers.

The user interface is lightning-fast, and you’ll find that most popular WordPress themes have good integration with Elementor. You can leverage the software’s “Hello” theme and start from scratch to create a unique and original design. From there, the possibilities are endless.

Finally, to track your performance and gain insights into your visitors’ behaviour, Elementor integrates with analytics & optimisation tools such as Google Analytics, Optimizely, Hotjar, and other popular services.

Pros:

• Extensive library with designer-made landing page templates
• Powerful drag-and-drop editor
• Custom forms for lead generation
• Custom CSS and dynamic content

Cons:

• Sometimes it causes delays in page loading (compared to its alternatives)
• Customer support could use some improvement
• Third-party add-ons commonly cause issues

Pricing/Free Trial:

• The tool offers neither a free plan nor a trial period but a 30-day money-back guarantee with no strings attached. The Pro Plugin plan, including the landing page builder, starts at $59/year for 1 Pro website.

Outgrow – Best for Interactive Landing Pages

Rating: 4.5 / 5

Outgrow is a powerful tool for creating interactive landing pages featuring quizzes, calculators, assessments, and more. It’s ideal for engaging visitors and generating leads through personalised experiences. The platform’s drag-and-drop editor makes it easy to design custom, conversion-focused content without coding.

Outgrow also provides advanced analytics, allowing you to track user interactions, optimise engagement, and improve conversion rates. It integrates seamlessly with popular marketing tools like HubSpot, Salesforce, and Mailchimp, making it a valuable asset for data-driven marketers.

Pros:

• High engagement with interactive content options
• Drag-and-drop editor for easy customisation
• Integrates with major marketing and CRM platforms
• Robust analytics for performance tracking 

Cons:

• Limited template options for static pages

Pricing/Free Trial:

• Outgrow offers a 7-day free trial for all plans. Paid plans start at $14/month, with more advanced features available in higher tiers.

Also Read: Landing Page Optimisation Tools: Enhancing Conversions In SEM

Conclusion

As we conclude our exploration of landing page builders, it becomes evident that these tools are invaluable for businesses looking to drive conversions and capture leads effectively. Using a landing page builder, you can create visually appealing and high-converting landing pages without extensive coding or design skills. These tools offer a wide range of templates, customisation options, and integrations, empowering you to optimise your landing pages for maximum impact.

Whether aiming to grow your email list, promote a new product, or generate leads, a landing page builder provides the tools and flexibility you need to achieve your marketing goals. So, take the time to explore the various landing page builders available, consider your specific requirements, and choose the one that best aligns with your objectives. Get ready to transform your landing pages into powerful conversion tools and propel your business toward success in the competitive digital landscape.

FAQs:

What is a landing page builder?

A landing page builder is a digital tool or software that enables businesses to create professional, customised landing pages without coding or design skills. These builders provide pre-designed templates, drag-and-drop functionality, and various customisation options to streamline the landing page creation process.

Why should I use a landing page builder?

Using a landing page builder offers several advantages. It lets you quickly and easily create visually appealing, conversion-focused landing pages. With a landing page builder, you can experiment with different designs, optimise for better performance, and track the effectiveness of your landing pages through analytics and A/B testing.

Can I integrate the landing page builder with other marketing tools?

Most landing page builders offer integrations with popular marketing tools and platforms. These integrations let you connect your landing pages to email marketing services, CRM systems, marketing automation platforms, and more. Seamless integration helps streamline your marketing workflows and ensures a cohesive experience for your audience.

Do landing page builders require coding knowledge?

No, one of the key benefits of landing page builders is that they require little to no coding knowledge. These builders provide a user-friendly interface with drag-and-drop functionality, pre-designed templates, and customizable elements. You can create professional-looking landing pages by selecting and arranging the elements you want.

Can landing page builders help improve conversion rates?

Yes, landing page builders can help improve conversion rates. These tools offer features and design elements specifically designed to optimise conversions. You can leverage A/B testing, add compelling CTAs, optimise forms, and implement other conversion-focused tactics to enhance the performance of your landing pages and drive higher conversion rates.