8 Best Marketing Attribution Software Tools in 2025

Marketing Attribution software is a way to measure the effectiveness of marketing campaigns. They allow you to see how different campaign elements, such as advertising, public relations, and product placement have influenced sales. 

An attribution software tool that help businesses determine the sources of their online traffic. Attribution tools can help companies understand where their website visitors are coming from and how they arrived at the site. 

Why is Marketing Attribution Software Important?

Marketing attribution software is essential because it allows businesses to understand the trustworthy source of their marketing success or failure. By understanding where and how customers interact with your brand, you can make better decisions about future marketing campaigns. 

Marketing attribution softwares helps businesses track customer behavior across channels and devices, which can help you determine the most effective ways to reach your target market. This information also allows you to measure the return on investment for each marketing campaign to make informed decisions about future investments. 

In addition, best marketing attribution softwares helps businesses identify influencers and drivers of customer engagement (such as social media platforms). This can help brands create more targeted content and campaigns that are more likely to result in conversions. And public relations.

The Best Marketing Attribution Softwares in 2025

Adjust

Adjust Marketing Attribution Softwares helps businesses attribute marketing efforts to specific campaigns, products, or customers. It allows companies to track the performance of their marketing campaigns and identify which channels are most effective in reaching their target audience. In addition, unlike many other tools, they’ve built an anti-fraud system into their platform to ensure that your data and budget are safe and never misrepresented.

Kochava

Kochava Marketing Attribution Software helps marketers attribute their online marketing efforts to specific goals and objectives. It provides detailed attribution reports that help identify the sources of traffic and conversions for each campaign and the effectiveness of individual channels. 

In addition, it’s the only mobile attribution tool that will attribute installs without their software development kit (SDK) needing to be loaded in-app, which means it can attribute installs via cloud integration rather than being loaded into the app itself.

DreamData

DreamData Marketing Attribution Software is software that helps businesses to measure the effectiveness of their marketing campaigns. It uses data analytics to identify the sources of customer acquisition and engagement and then estimates how well each source contributes to overall campaign success.

One of the main benefits of using DreamData Marketing Attribution Software is that it provides insights into how different marketing strategies perform relative to one another. This allows companies to decide where they should allocate their resources next, based on what works best for them in terms of audience reach and conversion rates. 

Ruler Analytics

RulerAnalytics Marketing Attribution Software is software that helps businesses to measure the effectiveness of marketing campaigns. It uses data analysis and attribution techniques to identify the most effective channels in driving sales. This information can then be used to improve future campaigns. 

One of the main benefits of using Ruler Analytics Marketing Attribution Software helps you track your performance over time. This allows you to see how your marketing efforts have changed over time and whether they are producing the desired results. 

Another advantage of this software is that it provides detailed information about each campaign. This means that you can identify which campaign elements are most successful and use these strategies in future campaigns.

Ruler Analytics starts at $125/month for 10,000 visitors; they offer a demo upon request.

Attribution

An attribution marketing software can help you measure the effectiveness of your online and offline marketing campaigns. It can also help you identify which channels drive the most conversions and who is responsible for each conversion. 

Attribution marketing software can also provide insights into how your customers interact with your brand, what content resonates with them, and where they purchase. 

It correlates spending to specific users or accounts and then tracks ROI from those over time. It spreads credit across all sources, including ad platforms, social channels, and organic.

Oktopost

Oktopost Marketing Attribution Software is a software that helps businesses to track the attribution of marketing campaigns. It allows businesses to identify which channels are responsible for driving sales and which ones need more attention. 

It integrates with popular marketing automation platforms like Marketo, Eloqua, and Act-On, and enriches your leads with the data it collects.

One of the main benefits of using Oktopost Marketing Attribution Software is that it can help you improve your overall marketing strategy. By understanding how different channels contribute to your success, you can make better decisions about where your efforts should be focused. Another benefit of using Oktopost Marketing Attribution Software’s insight into how customers interact with your brand online. 

Pricing is available upon request; they offer a demo for interested parties.

AppsFlyer

AppsFlyer Marketing Attribution Software is a software that helps you measure and attribute marketing campaigns across channels, including mobile, web, email, and social media. It provides detailed attribution data for each campaign to see where the traffic came from and how it was converted. 

AppsFlyer Marketing Attribution Software is a powerful tool that can help you track your marketing performance and optimize your campaigns accordingly. AppsFlyer acts almost like a hybrid between application monitoring and mobile attribution, connecting app installs and performance to marketing campaigns. 

By understanding which channels perform best for your business, you can focus your efforts on the most effective platforms to reach new customers. This will help you optimize your campaigns and attribute conversions to the channels you’re promoting your product on, including the app stores, Facebook, Google Ads, TV, email, or organic traffic.

Invoca

Invoca Marketing Attribution Software allows businesses to measure the effectiveness of their marketing campaigns. The software uses attribution modeling to determine which channels are responsible for driving customer engagement and sales. 

Invoca is easy-to-use and narrows in on a niche focus (calls) to make them stand out from competitors; this scores them highly in the Usability segment of our evaluation criteria chart.

Conclusion 

Choosing the proper attribution solution can be confusing if you’re unsure of what you’re looking for. Not every marketing attribution software platform is ideally suited for every type of business. Making the correct choice for your company depends significantly on what marketing channels you use and what kind of information you need to extract.