Mobile Marketing Tools: Reaching and Engaging Mobile Audiences

Welcome to our comprehensive blog on “Mobile Marketing Tools.” In today’s digital age, mobile marketing has emerged as a critical component for businesses seeking to engage with their audience effectively. With the ever-increasing number of smartphone users, optimizing your mobile marketing strategy has become necessary to reach a broader audience, drive conversions, and stay ahead of the competition. In this blog, we will dive deep into various mobile marketing tools that can empower you to create compelling campaigns, analyze user behavior, and tailor experiences that resonate with your mobile-savvy customers. Join us on this exciting journey as we explore the latest tools, best practices, and real-world success stories, unlocking the potential to enhance your mobile marketing efforts and elevate your brand.

The Best Mobile Marketing Tools

How fast are the pages loading? Can I access everything I could on a desktop? Is it easy to read or complete a transaction? Below, we curated a list of top apps and tools to help with your mobile marketing plan.

1. Yelp

As a friend arrogantly declared after moving into the city, “All businesses need Yelp. If you don’t have Yelp, I’m not buying your stuff—especially because I’d have nowhere to complain if it’s bad.” Tbh, I agree.

Yelp boasts an average of 92 million unique mobile users monthly, with 102 million reviews. 72% of page views and 60% of all content (reviews and photos) come from mobile. That’s wild but believable. Before I walk into a restaurant I’ve never been before, I do my research. I find veterinarians on Yelp, painters, and even DMVs. You should be claiming your local business, setting up a page to respond to reviewers, and even considering paying for sponsored advertisements to avoid missing out on a huge section of potential customers.

2. Instagram

With over 300 million daily users and over 95 million photos and videos posted daily, Instagram has an incredibly large reach. Luckily, combined with the power of Facebook ad targeting, you can access that audience meaningfully with this marketing tool.

Similar to Facebook advertising, Instagram has a plethora of options. Using Instagram ads, you can increase awareness and message association, drive traffic to your website, or encourage downloads of your mobile applications.

3. Facebook

Facebook has 1.57 billion monthly mobile users, and 56.5% of users only login to the platform from a mobile device. Let’s be real—Facebook is far too large to ignore, or else it is the awkward herd of dinosaurs in the room. With the amazing options that Facebook offers for advertising, you can market directly to specific users within your target demographics.

Because everything is URL based (if you have the universal tracking pixel), as an advertiser, you can target specific pages on mobile. Additionally, marketers can use remarketing on mobile to access users after they have visited your website, used your app, or provided you with their email addresses.

Okay, so you’re already using all Facebook advertising and want to know how to do it on the go? Try Ads Manager for iOS. This application can track performance, send you push notifications, and allows you to create and edit ads on your iOS device.

Mobile Marketing Tools for Content

4. WordPress/Medium

WordPress and Medium are great mobile-friendly platforms if you run a website or blog—or are looking to start one. In February, WordPress rolled out Accelerated Mobile Pages (AMP) to improve the load time of tablet and phone pages on their self-hosted sites.

WordPress also has a comprehensive mobile app allowing you to edit or create new posts from your mobile phone.

Medium, created by some of the guys who created Twitter, is becoming popular with all kinds of bloggers. The site and all posted pages are mobile-friendly, and Medium also has an app that allows you to read, edit, create, and react by responding to others’ posts. You can use this platform to repost content already on your site’s blog or create a new post.

5. SlideShare

The adopted child of LinkedIn, SlideShare is so important to anyone who has presented at a conference or webinar and those who want to reference that presentation. With over 70 million users and 18 million uploads in 40 content categories, SlideShare is the go-to spot to post your knowledge-share. Even better, your posted content won’t just sit there unnoticed; 80% of visitors come to the site through specific searches, leading them directly to the type of content they are looking for and giving you exposure.

Do you need to buy it? SlideShare has shareable social buttons, a comment section for questions or compliments, and shows the day the slides were published (which is great to ensure the data is relevant!).

Also read : Top 15 Social Media Marketing Software and Tools

Mobile Marketing Tools for Website Management

6. Google’s Mobile-Friendly Testing Tool

Do you remember when Google told us that mobile responsiveness would affect how your landing pages appear on Google searches? This isn’t breaking news; it has been in effect since 2014 but remains relevant in different ways. To help sites analyze usability on mobile, Google introduced a Mobile-Friendly Test and a Mobile usability report. The Mobile-Friendly test is simple:  enter your webpage URL, and Google will spit out a basic report saying, “Awesome! This page is mobile-friendly!” (or not so much) and a screenshot of how it looks on a mobile device.

The Mobile Usability Report is a similar but more in-depth look at how major mobile issues occur across the site, not just one page. Google provides a guide on how to customize a website for mobile, how to configure SEO for mobile, and warns users about common mistakes.

7. Google Analytics

If you’re not using Google Analytics, you’re making a mistake. If you are using GA, take advantage of all the mobile opportunities! The suite allows you to track everything that occurs on mobile, and you can also track it from your mobile device.

The app helps you check metrics in your customized reports, monitor real-time data, and build and save your reports to the dashboard with any metrics, dimensions, and segments you care about. Google is constantly updating any bugs they discover, but most recently rolled out an update that added support for custom metrics and dimensions, several default segments, and expanded support to all languages on iOS.

8. Google’s PageSpeed Tools

You should check out their guides if you haven’t heard about Google’s Micro-Moments! One of their best tips—that all website optimizers and managers will agree with—is to be quick.

Consumers expect instant gratification more than ever, and the patience they once had with a slow-loading app or mobile site is disappearing. 70% of website abandonment cites lagging load times as the culprit. That’s huge!

Make sure your page is up to snuff with the PageSpeed Tool. It will analyze your site’s content and suggest improvements, such as “optimize images” or “leverage browser caching.”

Also read : Power of Incentives and Rewards in Mobile Advertising

Mobile Marketing Tools for Advertising

9. AdWords Performance Grader

Last month, our awesome team released new updates for the AdWords Performance Grader, many of which focused on mobile. Because Google has clearly stated a mobile-first philosophy and mobile searches now out-number desktop, the Grader has added cool new features to check how your PPC accounts are measuring up!

The biggest mobile update is a completely revamped section on Mobile Advertising. It provides relative CPC for mobile and notes how much an account spends on mobile. If you’re not a WordStream customer, don’t worry. Click-Through Rate and Text Ad Optimization are analyzed by desktop, tablet, and mobile, and a check has been added to the Best Practices that look for mobile bid modifiers in ad groups.

10. Mobile Pay

If you have friends striving for a Starbucks gold card, you probably know how important their Starbucks mobile app and payment are to them. Apple introduced the Wallet on iPhones with iOS 6, which supports mobile payments to several vendors: Starbucks, Target, various airlines, hotels, etc. Not an iPhone user or don’t use Apple Pay? Users can choose from Google Wallet or Square Wallet, or PayPal. These apps are armed with fraud protection and immediate payment alerts.

By eliminating the pain of plugging in credit card info and digging out dollar bills, you can have a more efficient business and happy customers! This is an easy way to implement a loyalty program, all from the comfort of a mobile device. These apps will best show your business as a shopping option. Free advertising!

Bonus

Uniqode

If your brand runs offline ads or ads on TV, adding a QR Code is a must. Viewers can quickly scan the code with their mobile devices and go to the landing page you want to direct them to.

With Uniqode you can generate QR Codes for all your marketing campaigns. You can create QR Codes to drive the viewers to your website, a pdf, or drive app installs.

QR Codes generated using their platform are dynamic, saving you reprinting costs. These QR Codes are trackable and empower you with important metrics such as scan counts, scan location, etc which you can use to drive better ROI.

Also read : Mobile SEO Tools: Optimizing SEM for Mobile Searchers

Mobile Marketing Tools for Time Management

11. Buffer/Hootsuite

For me, these are the ultimate time-savers. Apps that let you schedule your social media posts straight from your phone because who wants to be worrying about tweeting all the time when you’re traveling or on vacation? Both Hootsuite and Buffer are available on iOS and Android (Buffer is even available on BlackBerry!) and let you manage multiple accounts, create and edit posts and manage responses.

You can manage up to three accounts on Hootsuite for free and four on Buffer. Both marketing tools can help you shorten and add links to posts, schedule ideal engagement times, and provide analytics on your posting activity.

12. Trello

Our team started using Trello this year, and there have been killer reviews. Trello is a visual way to organize and manage projects—it’s a platform that everyone can access to see the status of a certain initiative, assign themselves to a task, and track their progress. It has over 4.6 million users with one million monthly active users, so you know it works.

And they have (drumroll) mobile apps on iOS and Android! You can get notifications on your phone or tablet with updates or reminders and continue to manage projects when you’re not in front of your computer.

13. Slack

Our team is a huge fan of Slack. It was recently revealed that Slack stands for “Searchable Log of All Conversation and Knowledge,” it is the jack-of-all-trades for office communication. You can easily share files, pdfs, images, spreadsheets, and YouTube videos with your co-workers through direct messages, private channels, or open channels. As the name suggests, all of it is accessible through a search—and you can connect all of your important tools, apps, and platforms to Slack to receive notifications directly within it.

Best of all? They have a great mobile application for Android and iOS. Instead of searching through your email or logging into many different platforms, you can now just log into your Slack account and have everything you need.

Also read : What are the Common Challenges in Mobile App Marketing

Conclusion

As we conclude our exploration into the world of “Mobile Marketing Tools,” it’s evident that the mobile landscape offers immense opportunities for businesses to thrive and connect with their target audience. Embracing the right mobile marketing tools enables you to leverage user data, personalize experiences, and implement data-driven strategies to achieve significant results. By staying attuned to the latest trends and harnessing the power of these tools, you can build a robust mobile marketing ecosystem that captures the attention and loyalty of your customers. Remember, success in mobile marketing is not solely about technology but also about crafting authentic and valuable interactions that resonate with users. So, as you embark on your mobile marketing journey, be innovative, stay adaptable, and continuously strive to deliver exceptional mobile experiences that leave a lasting impression on your audience. Here’s to your mobile marketing success and a future of thriving engagement and conversions.

FAQs

What are mobile marketing tools, and how do they benefit businesses?

Mobile marketing tools encompass a range of software and applications designed to optimize mobile marketing efforts. They benefit businesses by enabling targeted campaigns, personalized messaging, real-time analytics, and improved customer engagement on mobile devices.

Which mobile marketing tools are best for optimizing mobile websites and apps?

Tools like Google Analytics for Mobile, Firebase, and Mobile App A/B Testing platforms are widely used for optimizing mobile websites and apps. These tools provide valuable insights into user behavior, help identify areas for improvement, and enhance overall user experience.

How can mobile marketing automation tools streamline marketing efforts?

Mobile marketing automation tools automate repetitive tasks like sending personalized messages, segmenting audiences, and scheduling campaigns. By saving time and effort, these tools allow marketers to focus on crafting more impactful strategies and strengthening customer relationships.

What are the key features to consider when selecting mobile marketing tools?

When choosing mobile marketing tools, consider factors like ease of use, compatibility with your existing systems, scalability, analytics capabilities, customer support, and data security. Prioritize tools aligning with your marketing objectives and catering to your business needs.

How can mobile marketing tools help businesses improve user engagement and retention?

Mobile marketing tools are pivotal in enhancing user engagement and retention by delivering personalized content, sending timely notifications, and implementing loyalty programs. Through data-driven insights, businesses can better understand user preferences and deliver relevant content, fostering long-term customer loyalty.