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Why is SEO So Important?
Search is the dominant lead-generation tactic, with 68% of online experiences starting with a search engine query. This surpasses the combined impact of organic social, social ads, and email marketing. SEO has never been greater. Achieving top rankings in search engine results pages (SERPs) is challenging. Your competitors are likely already utilizing SEO tools. Before selecting SEO tools, it’s important to understand how they complement each other because no single SEO tool can cover everything. This is especially true when using free SEO tools, as they may have limitations regarding data gathering and workflow capabilities. Eventually, filling these coverage gaps in your data gathering and workflows with other tools becomes necessary.Tools for Improving Organic Search Visibility in Search Engine Management
1. Semrush
![Improving Organic Search Visibility tool : semrush logo](https://inksem.com/wp-content/uploads/2023/08/semrush-logo-300x300.png)
Key Features of Semrush, the Best SEO Tool on the Market
- A swiss-army knife built with periphery tools for content marketing, social media, and advertising
- Expert ability to track and report on every aspect of your SEO campaigns
- Content analysis that scores content on difficulty, voice, keywords/NPL, and how it stacks up with competing content
Best for:
Semrush is an exceptionally powerful SEO platform that caters to individuals and organizations serious about their SEO campaigns and willing to invest time into learning how to utilize them effectively. This comprehensive SEO software is particularly well-suited for SEO professionals and agencies who require an industry-leading tool to enhance their SEO strategies. While it’s important to note that Semrush comes with a significant price tag, those with mid-sized to large budgets will find it valuable. The extensive range of features and advanced functionalities Semrush offers justifies the cost for users who prioritize in-depth SEO analysis and optimization. For SEO professionals and agencies looking to elevate their SEO efforts and gain a competitive edge, Semrush proves to be an indispensable tool. Its robust capabilities and comprehensive insights make it an ideal choice for those committed to achieving exceptional results in their SEO campaigns.Pricing:
Starting at $119.95/mo with free trials available for select tools2. SE Ranking
![SE ranking logo](https://inksem.com/wp-content/uploads/2023/08/SE-ranking-logo-300x300.png)
Key Features of SE Ranking
- Website audit tool for analyzing on-page optimization, technical SEO, and backlinks.
- Keyword research and analysis tools, including a keyword research tool and keyword position tracking feature.
- Backlink analysis tool for identifying high-quality backlink opportunities for your website.
Best for:
SE Ranking is a budget-friendly and user-friendly SEO tool ideal for small business owners, bloggers, and website owners seeking to optimize their site’s search engine. It has an intuitive interface and comprehensive features, such as keyword research, site audits, and competitor analysis, making it an excellent choice for those new to SEO or with limited technical experience.Pricing:
$49/mo with a free trial. Try it out now.3. BrightLocal
![bright local logo](https://inksem.com/wp-content/uploads/2023/08/bright-local-logo-300x300.png)
Key Features of BrightLocal
- Local rank tracking reports that keep you in the know about how your business is showing up in Local SERPs
- Monitors reviews and provides tools to help showcase the best ones on your website
- Build white-label reports if you offer your clients local SEO services as an agency.
Best for:
BrightLocal is an ideal tool for businesses heavily dependent on local search results, such as brick-and-mortar stores and service-based businesses targeting specific geographic regions. It caters to businesses of various scales, offering pricing plans for single-location businesses and those with multiple locations or franchises worldwide. With its comprehensive features, including local search rankings, reputation management, and citation building, BrightLocal is an invaluable asset for businesses seeking to enhance their local search visibility and attract a larger customer base. It allows businesses to monitor their local search rankings, manage their online reputation effectively, and build strong citations across relevant platforms. Whether you have a single location or operate multiple branches globally, BrightLocal is designed to accommodate your needs and help you maximize your local search potential. By leveraging its features, businesses can improve their online presence, increase their visibility in local search results, and ultimately drive more customers to their doors. BrightLocal is a valuable tool for businesses striving to thrive in the competitive world of local search.Pricing:
Starting at $29/mo for up to 3 locations4. SEObility
SEObility is an excellent SEO tool that covers all the essential tasks needed for effective search engine optimization. It provides features for website auditing, keyword analysis, on-page optimization, and link building. Additionally, SEObility offers functionalities for analyzing and monitoring backlinks and tracking search engine rankings. SEObility stands out as one of the best SEO tools for beginners, similar to Ubersuggest, as it enables users to learn the fundamentals of SEO without breaking the bank. It offers a generous free tier that provides access to valuable features and functionalities. This allows users to explore and familiarize themselves with SEO concepts and practices without financial constraints. With SEObility, users can conduct comprehensive website audits, conduct keyword research, optimize on-page elements, and build high-quality backlinks. The tool’s tracking capabilities help users monitor their search engine rankings and gain insights into the performance of their SEO efforts. Whether you are a beginner in SEO or looking for a cost-effective solution, SEObility provides a valuable toolset to enhance your website’s optimization. Its generous free tier makes it an accessible option for anyone seeking to improve their SEO without compromising their budget.Key Features of SEObility
- The free plan will crawl up to 1000 pages of one tracked website and track 10 keywords.
- Tracks mobile and desktop keywords, CPC, and competitors (paid)
- Monitors backlinks and helps you know where to try your hand with link building (paid)
- Will monitor the health of your pages through on-page checks (free)
Best for:
SEObility is an excellent tool for beginners just starting with SEO and web admins who have never optimized their websites for search engines. It has excellent tools for you to learn the trade.Pricing:
Free plan with paid plans offering more websites and keyword tracking5. Rank Math Pro
![Best SEO Tools for Improving Organic Search Visibility tool : rank math logo](https://inksem.com/wp-content/uploads/2023/08/rank-math-logo-300x300.png)
Key Features of Rank Math Pro
- Onboarding flow that quickly sets up a whole website with all the essential SEO configurations (including adequately setting up metadata, breadcrumbs, and analytics)
- Automatically submits for indexing all new and updated content to major search engines.
- Creates a powerful SEO dashboard on your website backend that monitors search traffic, keywords, and how well your content is optimized (sitewide)
- Content AI that analyzes all the key aspects of content against SERP needs for a specific KW
Best for:
Rank Math is a must-have tool for anyone serious about SEO and uses WordPress as their CMS. It integrates seamlessly with Divi, the most powerful WordPress theme, enabling you to create custom websites with an optimal SEO structure. Additionally, Rank Math offers a free version of its plugin, making it an ideal choice for website owners just starting with SEO and wanting to get started immediately. If you have a WordPress website but no SEO tool, stop reading this and install it now.Pricing:
Free plugin with paid Pro options Also read : 15 Best Content Creation Tools to Create Unique Content6. Surfer SEO
![Improving Organic Search Visibility tool : surfer logo](https://inksem.com/wp-content/uploads/2023/08/surfer-logo-300x157.jpg)
Key Features of Surfer SEO
- Surfer SEO “Grow Flows” that break content creation into smaller, automated/low-effort tasks (talk about an ROI boost!)
- Content creation workflow from research to clicking on “Publish.”
- Reports on the success you’ve had from content created in SUrfer SEO
- Integrates with Semrush, Jasper AI, WordPress, and Google Docs
Best for:
Surfer SEO is an ideal tool for websites with a large content volume. It is designed to streamline the SEO workflow for content creation, making it a valuable time-saving tool for individuals and teams alike.Pricing:
Starting at $49/mo with a 7-day free trial7. Mangools
![mangools logo](https://inksem.com/wp-content/uploads/2023/08/mangools-logo-300x300.png)
Key Features of Mangools
Daily keyword research allotment with suggestions and views of what competitors are using SERP analysis to see what’s ranking for what and some of the data points that contribute to those positions Ability to lookup competitor websites to see where they are at in their SEO implementationBest for:
Mangools is a trusted platform among organic search strategists. Although not as well-known as Semrush or Ahrefs, Mangools offers a comprehensive set of tools that provides a great all-in-one solution for reliable SEO tools. With a price point comparable to other budget-friendly options like SE Ranking and SEObility, Mangools is an affordable option for beginners looking for reliable SEO tools.Pricing:
Starting at $49/mo with a 10-day free trial8. Wincher
![Improving Organic Search Visibility tool : wincher logo](https://inksem.com/wp-content/uploads/2023/08/wincher-logo-300x300.png)
Key Features of Wincher
Track your position rankings based on defined keywords Discover keywords that you haven’t used so far Reports and alerts to stay on top of keyword positions WordPress plugin that integrates your website with WincherBest for:
Wincher is an excellent tool for beginner search engine marketers seeking a more comprehensive solution for analyzing keywords and tracking their content’s position. It’s simple interface and focused feature set make it a great option for entry-level SEO or content marketers.Pricing:
Starting at $39/mo with a free trial waiting for you Also read : SEO tools audit: in-depth guide to streamline your SEO strategy9. Link Whisper
![link whisper logo](https://inksem.com/wp-content/uploads/2023/08/link-whisper-logo-300x300.png)
Key Features of Link Whisper
- Provides advanced suggestions for internal links you can create while you are in a page/post editor
- Can connect with Google Search Console to bring in basic performance stats (not needed if you’re using a Google Analytics plugin)
- Create automated internal linking campaigns that find instances of specific keywords and link them to a pre-defined page of your choosing.
Best for:
Link Whisper is ideal for large WordPress and Shopify websites, particularly those with a hub and spoke or pillar/cluster content strategy. It benefits websites that publish a large content volume and must stay on top of internal linking. With features like automated link suggestions and in-content linking, Link Whisper is a valuable tool for improving search engine rankings and driving traffic to your site.Pricing:
WordPress – $77/year for 1 site | Shopify – $7/mo for 1 site10. Moz Pro
![Improving Organic Search Visibility tool : moz logo](https://inksem.com/wp-content/uploads/2023/08/moz-logo-300x300.png)
Key Features of Moz Pro
Offers comprehensive keyword research and analysis to optimize website content It has a site audit tool that identifies technical SEO issues, such as broken links and missing meta-tags Includes a backlink analysis tool to monitor backlinks and helps you disavow low-quality backlinks Users can track their search engine rankings for specific keywords over time to monitor SEO efforts and improvementsBest for:
Moz Pro is an all-in-one SEO tool ideal for any serious SEO professional looking to streamline their SEO workflow. It provides a comprehensive solution for improving search engine rankings and increasing traffic. Use it for keyword research, site audits, and backlink analysis. While the monthly pricing is higher than many budget SEO tools, it’s comparable to other industry leaders like Semrush and Ahrefs.Pricing:
$99/mo for three campaigns/websites11. Ahrefs
![Improving Organic Search Visibility tool : ahrefs logo](https://inksem.com/wp-content/uploads/2023/08/Untitled-design-300x300.png)
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