11 Best Social Media Platforms To Use For Your Business

Social media is not new. It has been around for quite a few decades. However, brands and businesses have rarely been as active and prolific on social media as they are now. And who can blame them? The trend looks promising.

Studies show that about 55% of customers prefer learning about new brands through social media. It is estimated that social media will touch the lives of over 243 million people in the United States alone by 2025. 68% of consumers believe that social media facilitates quick interactions between customers and brands.

Social media makes it incredibly convenient for brands to engage with genuine customers. Since social media analytics enable them to filter for and find the right audience for their needs, they can engage with consumers more conveniently.

However, although there are many benefits of social media, not all platforms are equal, or at least not all platforms can take you to your customers. So, which social media platforms are best for your business? Let’s dive right in.

11 Best Social Media Platforms for Brands and Businesses

Facebook (2.85 Billion Users Worldwide)

Facebook is the leading social media platform worldwide, with over 2.5 million users. It is the most effective and engaging social media platform for interacting with users; a business owner can efficiently create their business account and attract their audience’s attention.

Moreover, account administrators can also effortlessly explore their target audience and communicate with them by using images, texts, stories, and video content to run a business or brand on Facebook more effectively. For businesses looking to improve internal communication, considering a meta-workplace alternative can enhance collaboration and efficiency.

WhatsApp (2 Billion Users Worldwide)

After the most well-known social networking site, this messaging application can also help your business reach new heights. WhatsApp is the most popular, secure, and trusted messaging app, which is why approximately 2 billion people worldwide use it.

WhatsApp also offers business opportunities to its users by allowing them to set up business profiles (as WhatsApp Business Accounts) on the platform. This application also enables better interaction with customers, improved customer support, and the ability to share updates on customers’ purchases.

Also Read: Best Social Media Analytics Tools

Facebook Messenger (1.3 Billion Users Worldwide)

Facebook Messenger is another of the most favorable messaging applications globally, with over 1 billion users.

Messenger is a separate application, but it still has Facebook-integrated features. Messenger has more features than WhatsApp, as it can be accessed through Facebook.

A business owner can smoothly create chatbots, promote their brand, send newsletters, and leverage many other features to engage with their customer and use their brand power to succeed.

YouTube (2.291 Billion Users Worldwide)

In the world of social media, YouTube is considered the second-most well-known and prominent platform. More than 2 billion people spend most of their time on YouTube. So, it is the best option to take your business to the next level with video marketing.

A business owner can promote their business on YouTube by creating a channel or partnering with other influencers, and by providing information about their brand to the audience.

Instagram (1.386 Billion Users Worldwide)

Instagram is among the most prominent and dedicated social media platforms for increasing brands and businesses.

It is not only helpful for sharing posts; new-gen users also use this application to interact with their favorite brands and influencers. Thus, Instagram marketing is essential for every business owner to give their business a new definition and interact with their customers. Considering that 90% of Instagram users follow a business account, it becomes a powerful platform for reaching a vast audience.

You can smoothly create your business profile, set goals, and create content on Instagram, the best way to promote your product and meet your target consumers. With a strategic approach, engaging with your audience can organically grow your Instagram followers, enhancing your brand’s visibility and reach in the digital landscape.

You need to follow the Instagram algorithm, and using hashtags can help to increase your interaction with your target audience.

TikTok (1 Billion Users Worldwide)

TikTok is famous for short videos and is one of the fastest-expanding social media platforms globally. On TikTok, users create short videos of 15 to 60 seconds, often with background music or lip-syncing.

A vast portion of the world’s population currently uses this application, so using it for brand or business promotion is a great option. A business owner can efficiently create a short video of their product with desirable filters, music, and other features, and promote it on TikTok. Don’t forget about privacy and security, especially if you’re using public Wi-Fi or accessing sensitive information. The best VPN provider is a must-have tool to keep your online activities safe and anonymous.

It’s crucial not to neglect privacy and security considerations, especially when using public Wi-Fi or handling sensitive business information. Andrew Gitt from VPNBrains underscores this point: “As businesses venture into popular social spaces like TikTok, the intersection of marketing and cybersecurity becomes increasingly important. A robust VPN service is essential, not just for individuals, but for businesses too, to preserve the confidentiality and integrity of their online activities.

LinkedIn- (810 Million Users Worldwide)

Among the most engaging social media platforms, LinkedIn is the largest professional network worldwide. This platform is a highly favorable Business-to-Business (B2B) marketing application that helps build connections in your industry.

More than 800 million business-to-business marketers use LinkedIn for sales and to find people to hire or collaborate with. Furthermore, you can promote your brand on LinkedIn using its advertising features to reach your target audience.

WeChat (1.27 Billion Users Worldwide)

Like other messaging applications, WeChat also allows business owners to reach their customers. However, WeChat is a one-stop shop for users that enables online shopping, money transfer, payments, and other helpful features besides making calls and sending messages.

WeChat is one of the most popular and interesting social media platforms in China. It has more than 1 billion users. If you wish to promote your business in China, this platform can help boost your brand to the next level.

Also Read: Top Social Media Marketing Software For SaaS Companies

Twitter (436 Million Users Worldwide)

Twitter is well-known for its strong emphasis on real information and updates, which sets it apart from other social media platforms. This social media platform provides the latest news, sports, politics, and entertainment.

Business owners often use this platform as a customer service channel to interact with their target customers, and many leverage tools like a Twitter user tweets scraper to gather valuable insights and monitor relevant conversations.

Pinterest (433 Million Users Worldwide)

Pinterest is a well-designed visual discovery engine that helps users search for and discover ideas across categories such as home, clothing, and food. This virtual pinboard social media platform allows users to create content in various formats. For example, you can create images, videos, GIFs, and links.

So, Pinterest is the best place to interact with your target audience by creating your pins. You can also promote your brand, generate new ideas, and do many other things that provide users with helpful inspiration.

Snapchat (332 Million Users Worldwide)

Snapchat is a social media platform used for messaging, sharing pictures, videos, and much more. It is the most widely used and downloaded application worldwide, with a massive user base. Snapchat users can easily share photos and videos without the complications of text.

Users can use various filters, emojis, and other tools in Snapchat. Moreover, users can also create Snapchat stories like other social media platforms and interact with others.

With most of the world’s population using Snapchat, business owners can easily interact with their target audience, capture their attention, and achieve their business goals.

Also Read: Best Content Creation Tools to Create Unique Content

Conclusion

Now that you know the eleven best social media platforms to grow your business, gear up to create the best marketing campaigns. The best marketing campaign can attract organic traffic and provide insights into consumer preferences.